basis objectives

The Basis for Objectives

Read the following article:


  • Locate the “who, what, where, when, why, how” questions and apply them to the case study.
  • Why does the diner need to use marketing communications?
  • Whom does the diner need to reach?
  • At this point, where is the best communication (what are the best channels)?
  • How will the diner say it?
  • When will the communication happen?
  • Create a SMART marketing objective for the diner.


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